Metlife

A rebrand and site overhaul for Metlife and Metlife Investment Management

Project
Summary
Metlife

Creating value for institutional investors, online

Code and Theory worked with Metlife on a series of projects in 2019. I also worked on the system powering metlife.com, but this project focuses on Metlife Investment Management.

1

The Project

Metlife investment Managemnt's website was overdue for an overhaul. The site had many pages, but they lacked and differentiation, and showed a clear lack of strategy when it came to the purpose of the site. The site lacked the integrity that was needed for its audience: institutional investors. I worked to re-establish the site's purpose, rework the navigation, and create a component-based template system scalable for all the current and future needs of the site, in a modern look and feel.

‍

2

The Results

The landing page leveraged components from the Metlife.com system as mych as possible, and added its own custom components where needed.

‍

We brought new clarity to the different investment funds, ensuring that the page met user expectations
We created a visual language for charts and tables, which could be visualized in their tool of choice, and iframed into the core site experience.
VIEW live WEBSITE

More related Projects

Visual Design
Strategy
CBRE
Building a Digital Infrastructure For The World’s Biggest Commercial Real-Estate Firm
Visual Design
Strategy
Metlife
A rebrand and site overhaul for Metlife and Metlife Investment Management
G
e
t
Let's make some cool sh*t.
in 
t
o
u
c
h
HomePortfolioContact